quarta-feira, 15 de junho de 2005

AL GORE, A TV E A CURRENT TV

Pessoal

Al Gore (o tal vice de um tal Bill) está prestes a lançar um novo conceito de televisão.

O site é: www.current.tv e a "filosofia" do canal está aqui:



Current is a new, independent cable and satellite TV network. Here's what we're up to:

There's plenty to watch on TV, but as a viewer, you don't have much chance to influence or contribute to what you see. This medium - the most powerful, riveting one we have - is still a narrow vision of reality rolled out in predictable 30-minute chunks. It's still a fortress of an old-school, one-way world.

We want to bust it open.

We're rethinking the way TV is produced, programmed, and presented, so it actually makes sense to an audience that's accustomed to choice, control, and collaboration in everything else they do.

So, we're creating a network in short form. Whenever you tune in to Current, you'll see something amusing, inspiring or interesting. And then, three minutes later, you'll see something new. It'll be a video iPod stocked with a stream of short segments and set to shuffle.

We aim to connect to every facet of real life, so the rotation will include Current Soul, Current Gigs, Current Fashion, Current Lies, Current Tech, and lots more.

These segments will be anchored each hour by the Google Current: an up-to-the-second zeitgeist, a glimpse into what people around the world are searching for and talking about right now.

Finally, there's the Current Studio: our participatory production program, anchored online and open to anyone. The Studio is a cornerstone of this network, and your opportunity to produce, program, and get the word out about our network. If you jump in and get creative, you will see the results on TV.

Current launches later this year, but the Current Studio is in need of your help today. We want to start building a pipeline of your productions and getting a sense of what you want to see on-air well before launch.

We're going to work with you to take a look at what's going on in the world from a fresh perspective: yours. We are excited to begin. We think the process - and your participation - is as important as the final product.



Divirtam-se !

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