COLETTE AS JUSTINE

"When Colette "died" in 1978 at the Whitney Museum Downtown, in an installation and performance she called The Last Stitch, she sought to illustrate the difficulties of being a living artist and the superior market advantages of being a dead one. The reincarnated Justine became Colette’s executor. As the director of the "Colette is Dead" Company, this alter ego became a conceptual entrepreneur, establishing a commercial enterprise and a consumer marketing strategy. Justine/Colette subsequently developed a line of "Beautiful Dreamer" products, including recordings, fashion designs and a punk rock band.

In April, the"...
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